D is for Databases, Donations, Direction, Decline and Dragons? #AtoZChallenge
Welcome to Day 4 of the #AtoZChallenge. Don't know what the AtoZChallenge is? Find out more here. My theme is about Family History Societies. What they are, How they work, Who is in them, Why they exist. Which ones begin with D :) I encourage you to go and have a look at each Society's website. What do you think of them? Are they easy to read? What stands out to you? Are there some good ideas you could use for your society? I've already found a few things I like from the Devon Family History Society page. They identify what is free to Visitors and what is free to Members really easily. They also state up front what their USP or unique selling proposition is in this market savvy world i.e. that their strength lies in local and specialist knowledge. One of the hardest things to achieve on a website is getting as much information as you can clearly on the front page without people having to "click through". People are noto...